| Development of interactive multimedia story-based learning approach, aiming to provide alternative training to convey the material through short stories and case studies in accordance with the topic of discussion. The purpose of this study was to determine the effect of the use of interactive multimedia training service excellence through a story-based approach to learning. The method used to determine the results of research by pre-test and post-test on two groups of customer service staff are selected at random. Both groups, learn to use two learning approach, which uses interactive multimedia and text-book module (conventional). Interactive multimedia application development service excellent material covers divided into five modules consisting of reability, assurance, tangible, empathy, and responsiveness. Group learning using interactive multimedia has the level of advancement of learning outcomes is higher by 19% compared with conventional learning groups of 8%. The experimental group showed high levels of satisfaction towards the use of interactive multimedia. |
